„Moravetz Brothers” Bookstore, Publishing House and Printing House

One of the largest publishing houses in Romania in the interwar period

George Enescu wrote in 1925 in the magazine Muzica (Music), the edition of which had been taken over by the Moravetz Publishing House: "What Moravetz undertakes is entirely commendable and deserves the greatest encouragement for the good of us all."

The Moravetz brothers were born in Keszthely, Hungary, into a modest Jewish family, with a father as a tailor. Iuliu (Gyula) , learned the craft of printer in Budapest, and Mauriciu (Mór), was employed at a publishing house of books and musical notes also in Budapest.

In 1895, the Moravetz brothers bought a small printing house in the Josephine neighborhood of Timișoara. A few years later, he hired Alexandru (Sándor) Borgida (1895, Satu Mare, Hungary - 1965 Timişoara, Romania), and later, his younger brother, Edmund (Ödön) Borgida (1897, Satu Mare, Hungary - 1985, Montreal, Canada), which since 1923 become partners associated with the Moravetz brothers, but the company retains its name "Moravetz".

Together they manage to increase and diversify the company's activities, which becomes one of the largest in Romania. The bookstore imports many foreign books and has a music section and an art department selling paintings, run by Paul Borgida, the younger brother of the two Borgida brothers. The import of musical instruments is flourishing. In addition to musical scores, Moravetz also prints textbooks, notebooks, brochures and more. There is also a loan library and a bookstore.

"Frații Moravetz" Publishing House distinguished itself by promoting Romanian composers. Particularly valuable was the collaboration with the composers Sabin V. Drăgoi and Bela Bartók. In 1946 published works by Max Eisikovits.

In 1940-1944 the company was "Romanianized", according to anti-Jewish measures, but the owners continued their activity as employees. After the war, they regained their rights until 1950, when Moravetz and Borgida were expropriated, the company being nationalized.

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